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Seller Resources
Guides for people building a jewelry resale business — what to buy before your first Whatnot show, how the numbers actually work, and what we've learned running Aurelle's own reseller program. Interested in reselling with us?
Whatnot, TikTok Shop, Instagram, and Mercari compared for jewelry resellers — real fees and where to start.
Find your ring size and understand gold purity (14k, 18k, vermeil) in one quick reference.
TikTok Shop and Whatnot work completely differently for jewelry resellers — real fees, real account requirements, and which one actually fits your strengths.
Live scoping is a real technique for finding buyers already interested in jewelry like yours — plus how to run your own live so they stay once they show up.
A real, honest breakdown of reseller margin math — retail vs. reseller pricing, platform fees, and what's actually left over per sale.
A budget-by-budget guide to your first jewelry order as a new Aurelle reseller — what to buy under $50, $50–$200, $200–$1,000, and over $1,000.
Most reselling “gurus” aren’t teaching success — they’re selling the dream itself.
How Whatnot's live auctions actually work for jewelry sellers — pricing, bidding, what converts.
Know exactly what to buy before your first Whatnot jewelry show — the 6 tools sellers actually rely on.
The real alternatives to Whatnot for jewelry sellers — marketplaces, social commerce, live apps.
Both models work — but one gives you real control and margins. Here's the honest comparison.
Here's exactly why your order takes 2-4 weeks internationally — and why that's normal, not a red flag.